This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members.
Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community. Through March 29, registration will be open EXCLUSIVELY to members of the Wharton Health Care Management Alumni Association. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.
Webinar Date: Tuesday, April 12, 2016
Webinar Time: 12:00 p.m. – 1:00 p.m. EDT
Assistant Professor of Management
Cost: FREE to current WHCMAA club members
Click here to register
About this Session:
In this webinar, participants will learn what a “minimum viable product” (MVP) is, and how the MVP model can help them test the introduction of any product, service, or idea into a new market. The MVP strategy can be useful for both established organizations and early-stage ventures alike. Learn how to build and test an MVP, and how the MVP strategy can help identify one’s target market, build a customer acquisition strategy, and determine the product/market fit.