This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members.
Wharton Alumni Relations is excited to bring you the next faculty webinar for the 2016-17 season offered to our Wharton alumni community. Registration is open EXCLUSIVELY to members of the Wharton Health Care Management Alumni Association. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.
Webinar Date: Tuesday, April 4, 2017
Webinar Time: 12:00pm – 1:00pm EDT
Led By: Barbara Kahn, Patty and Jay H. Baker Professor, Director, Jay H. Baker Retailing Center, Professor of Marketing
Cost: FREE to current WHCMAA club members
Pre-registration is available now for current WHCMAA members! Space is limited so register today!
Click here to register
About this Session:
This webinar focuses on how firms can leverage their brand equity for viable growth strategies. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are also critical assets that can make a significant contribution to your company’s bottom line.