Wharton Webinar: Behavior Change for Good

Date and Time
Thursday, November 5, 2015
12:00pm— 1:00pm
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This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members.

Wharton Alumni Relations is excited to bring you the next faculty webinar offered to our Wharton alumni community.  Through October 22, registration will be open EXCLUSIVELY to members of the Wharton Health Care Management Alumni Association. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit. 
Click here to register
Webinar Title: Behavior Change for Good

Webinar Date: Thursday, November 5, 2015

Webinar Time: 12:00 p.m. – 1:00 p.m. EDT

Led By:
Katherine Milkman
Associate Professor of Operations, Information and Decisions

Cost: FREE to current WHCMAA club members

Pre-registration is available now for current WHCMAA members!   Space is limited so register today!

Click here to register

About this Session:

Employee and customer choices are heavily dependent on context. We know this from extensive behavioral economics research studying these populations. Choice architecture, or simply the way in which a choice is presented, can be a very valuable tool for improving employee outcomes and consumer choices. Learn in this webinar about how you can make use of this malleability by leveraging insights about what influences choices to guide the behavior of your employees and customers in helpful ways. This webinar will cover:
  • The basics of wise choice architecture
  • Nudges that have been proven to increase good decisions
  • Actionable takeaways for your business