The Science of Addressing Addictive Behaviors

Date and Time
Wednesday, April 13, 2022
12:00pm— 1:00pm
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Danna Daughtry - Club Administrator
Who's coming
Abdul Wahid Salim Ahmed Nivi Nagaraj Sarah Frew Bruce antell Hannah Plon Jonathan Leibowitz Michael Rovinsky
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with featured speakers
 Bob Gold, Chief Clinical Behavioral Technologist and Founder, GoMo Health
 Sue Zbikowski, PhD, Founder, inZights Consulting

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Millions of Americans suffer from or are impacted by addiction. The view of addiction has evolved over the past several decades. “Addiction” has come to refer to a disorder in which an individual becomes intensely preoccupied with a behavior that at first provides a desired effect but that eventually results in the inability to stop or control. This often results in negative consequences such as interference with job performance or relationships, legal problems, involvement in dangerous situations, physical injury and impairment, financial loss, or emotional trauma. Today, a wide range of substance and process addictions are widely recognized: Tobacco, alcohol, illicit drugs, eating, gambling, Internet, love, sex, exercise, work, and shopping. Depending upon which of these are included in definitions, between 15-60% of Americans suffer from an addiction or addictive behavior.  During this webinar, Bob Gold and Sue Zbikowski will present on a science-based approach to dealing with addictive behaviors. In this talk you will learn about the GoMo Health approach and how organizations are turning to compassionate strategies to address addiction.


Bob Gold
Chief Clinical Behavioral Technologist and Founder, GoMo Health

Bob Gold is one of the world’s leading behavioral technologists with more than 20 years applied research and development in the behavioral and cognitive science of human motivation, activation and resiliency; with a specialty in the design of clinical care plans and digital therapeutics that integrate pyscho-social factors and personal determinants into physical and behavioral care plans for chronic and complex population health management.   

Bob focuses his energy on recrafting clinical care plans and medication therapies into behaviorally-based remote care coordination, transitions of care, and rehabilitation/recovery digital therapy programs to achieve a sustainable population health business model for health systems, health plans, pharmaceutical companies and governments; reducing adverse events such as unnecessary ED visits and readmissions, collecting valuable ePROs (electronic patient-reported outcomes) and taking advantage of opportunities for CMS value-based and RPM (Remote Patient Monitoring) reimbursements associated with the implementation of these programs. 

Bob’s evidence-based methods provide an individualized, disciplined and nurturing experience within the framework of a person’s lifestyle and typical day while improving satisfaction and adherence; especially for complex and chronic conditions that include co-morbidities and difficult to navigate patient health journeys.  

Bob’s BehavioralRx® and Concierge Care® system has also shown to bring back Joy in Practice for doctors and nurses enabling them to spend more time on high impact clinical work. 

Sue Zbikowski, PhD
Founder, inZights Consulting

Dr. Sue Zbikowski is an experienced health and wellness leader, entrepreneur, psychologist and scientist with a 20+ year track record of helping businesses differentiate their value proposition and improve their product and overall business results with clinical and scientific best practices. She is an expert in designing and evaluating behavioral interventions to prevent disease onset and progression. Her career and research have focused on behavioral and technology supported solutions to reduce health risk behaviors such as tobacco use, unhealthy eating, sedentary lifestyles, and unmanaged stress and chronic health conditions across the lifespan. She has authored and or co-authored over 75 peer-reviewed publications related to these topics. Dr. Zbikowski has held various research leadership roles in the health and wellness industry, working for insurers and service providers. In 2018, she started her own consulting business, inZights Consulting, to help digital health companies improve their products by assuring they are evidenced-based and follow behavior change principles.

Fees and Registration:

  • Participation is free to Dues-Paying Members of the WHCMAA and Current WHCM Program Students (join or renew here). 
  • Non-members are welcome to participate for a $20 fee.
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Registration deadline:
Wednesday, April 13th at 10:00am ET

Zoom info will be emailed to all registered guests 24-48 hours prior to the event to the "Primary Email" address listed in your profile.  Please log in to your account to review your profile and confirm that the email address listed is correct.

If you do not receive the Zoom access info prior to the webinar, or if you need assistance with your registration, please contact our club administrator at [email protected].