Maria Whitman, MBA, is a Principal at ZS Associates. She is a founding leader in ZS’ strategy and transformation practice working with healthcare clients, particularly in biopharma and medical technology spaces. Maria previously led ZS’ Specialty Therapeutics & Oncology Practice globally, ensuring that ZS has the people, expertise, and innovative ideas to advance novel therapeutics in this dynamic and intensifying space including: ZS’ Oncology Vertical, Orphan/Rare Disease Center of Excellence (COE), Cell & Gene COE, Biosimilars COE, Biomarker COE, and Specialty Data COE. She is deeply committed to being a part of the development and commercialization of specialty therapeutics and bringing hope and new therapies to the patients and families who need them.
Maria’s work with ZS has spanned many key areas of expertise, including a range of strategy & transformation, marketing & sales, value and access, and early development and medical issue areas. Maria has a particular passion for helping clients make strong and focused decisions that take into account the external environment, the internal organization, and bring a balanced mindset of strategy, implementation, and execution to enable brand, portfolio, and company growth.
Maria has been the Managing Partner of ZS’ Philadelphia office and is currently also serving as the lead for ZS’ Enterprise Marketing function. In 2015, she was named one of Consulting Magazine’s Top 12 Women Consultants globally.
Prior to joining ZS in 2005, Maria’s experience spanned multiple marketing agencies focused on direct response and relationship marketing and advertising across several industries including healthcare.
Maria earned an MBA in Health Care Management and Marketing from the Wharton School, University of Pennsylvania with honors and a BS from La Salle University and was Magna Cum Laude.
In addition to the Wharton Health Care Management Program, Maria serves on the board for the Emergency Aid of Pennsylvania Foundation.
Maria lives in Philadelphia, PA with her husband Rohan Fernando (WEMBA) and children Chiara and Kai.