Laura is the founder of Big Idea Tango, LLC and offers over 30 years of experience in healthcare marketing, branding, and market research including work with major Chicago health systems, retail healthcare, and clinical trial patient recruitment. She is a speaker, as well as a focus group and workshop facilitator with a mission to elevate the human experience, whether it’s helping patients feel seen in a broken healthcare system or guiding healthcare executives in elevating ideas and strategies to make real change in the patient experience.
She helps organizations turn internal insights into patient-centered solutions. As a healthcare market research moderator, innovation facilitator, and host of The Desperate for a Diagnosis Podcast, Laura amplifies the voices of the unseen, unheard, and undiagnosed, spotlighting emotional gaps in trust, diagnosis and care.
On the podcast, Laura interviews both patients and healthcare professionals offering perspectives from “both sides of the bedside” to explore challenges around hard-to-diagnose conditions, the difficulties of navigating the healthcare system and the realities of medical gaslighting.
Laura is a Certified Facilitator in the LEGO® SERIOUS PLAY® method and trained in creative problem-solving facilitation techniques, helping hospital teams surface barriers, spark innovation, and build cross-functional trust. Known for her warm, story-driven style, she creates collaborative spaces where teams uncover their own answers anchored in their mission, values, and the lived experiences of those they serve. Laura is not a typical consultant handing over a playbook. She is your strategic partner guiding you to unlock the wisdom already within your organization.
Contact Laura at: [email protected] or her LinkedIn Profile.