Head of Marketing

(Posted 9/12/2019) Cricket Health, San Francisco or Boston

Position Title:  Head of Marketing
Company:  Cricket Health
Location:  San Francisco or Boston

Apply Here: https://jobs.lever.co/crickethealth/98046340-dcc2-46a9-a384-488a968c39d1

Cricket Health is looking for a Marketing leader to create and execute the company’s marketing strategy across all audiences – partners, clinicians, patients, and candidates. This role will report directly to the CEO.  The ideal candidate has experience working on early-stage brands and can work in a fast-paced startup environment. He/She will be responsible for owning the creative strategy and collaborating with all stakeholders to articulate Cricket’s vision.

Primary Responsibilities:

    • Develop/refine the company’s messaging and brand proposition
    • Responsible for developing, implementing and executing strategic marketing plans targeting payers and health systems
    • Work closely with sales leadership to develop sales tools and materials (sales presentations, demonstrations, sell-sheets, product guides, case studies, etc.) 
    • Create marketing reporting functions and own KPI dashboards used across the organization 
    • Own corporate marketing including website and social media
    • Direct the design, development and launch execution of strategic and tactical marketing plans to patients and caregivers

Required Qualifications:

    • 6-8 years of experience in B to B marketing
    • Demonstrated experience in developing content and managing communications across multiple platforms
    • Strong writing skills with proven success in authoring content 
    • Experience working in a start-up environment
    • Experience working in healthcare and/or digital health
    • Highly analytical, strong understanding of product engagement metrics 
    • Adaptable, open to change, and able to work in ambiguous situations with limited direction and respond to new information and unexpected circumstances
    • Consumer/patient marketing a strong plus
    • Excellent communication skills 
    • Strong creative outlook


    • Competitive salary
    • Stock options + extended option exercise window
    • Health, dental and vision
    • 401k retirement savings plan
    • Flexible vacation
Cricket Health is a comprehensive kidney care provider with a personalized, evidence-based approach to managing chronic kidney disease (CKD) and end-stage renal disease (ESRD). Cricket Health delivers world-class, technology-enabled multidisciplinary care both in-person and virtually to achieve the best outcomes possible for patients and the best value for partners, keeping patients healthy and out of the hospital, accelerating access to transplant, and increasing home dialysis adoption.  We are committed to aligning the success of our company with those of our partners and the patients whom we serve.  Learn more at www.crickethealth.com and follow us @crickethealth.