Wharton Webinar: Invisible Influence: The Hidden Forces That Shape Behavior


Date and Time
Wednesday, September 27, 2017
12:00pm— 1:00pm

 

This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members.

jonahberger_(002).jpgWharton Alumni Relations is excited to bring you the next faculty webinar for the 2017 season offered to our Wharton alumni community. Registration is open EXCLUSIVELY to members of the Wharton Health Care Management Alumni Association. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.

Click here to register  (available to current club members only)

Webinar Title: Invisible Influence: The Hidden Forces That Shape Behavior

Webinar Date: Wednesday, September 27, 2017

Webinar Time: 12:00pm – 1:00pm EDT

Led By: Jonah Berger, James G. Campbell Associate Professor of Marketing

Cost: FREE to current WHCMAA club members 

Pre-registration is available now for current WHCMAA members!   Space is limited so register today!

Click here to register

About this Session:

Ever wish you could be more influential?  Be better at motivating yourself and others?  Make smarter decisions and shape group opinion? This talk will show you how.  Wharton professor Jonah Berger will share insights from his new bestseller, Invisible Influence.  Influence is a powerful tool, but to harness that power, we have to understand how it works.  You’ll learn why others make us faster runner but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.