Wharton Webinar: Why Does Talking about the Purpose of Work Often Demotivate Employees? How to Avoid the Vision Trap


Date and Time
Thursday, October 19, 2017
12:00pm— 1:00pm
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This webinar is part of the Wharton Alumni Webinar Series in an effort to offer life-long learning opportunities to alumni. The webinar is provided at no cost to club members.

DrewCarton-120x139_(002).jpgWharton Alumni Relations is excited to bring you the next faculty webinar for the 2017 season offered to our Wharton alumni community. Registration is open EXCLUSIVELY to members of the Wharton Health Care Management Alumni Association. If you are not already a member of our club, we encourage you to join and take advantage of this valuable benefit.

Click here to register  (available to current club members only)

Webinar Title: Why Does Talking about the Purpose of Work Often Demotivate Employees? How to Avoid the Vision Trap

Webinar Date: Thursday, October 19, 2017

Webinar Time: 12:00pm – 1:00pm EDT

Led By: Andrew Carton, Assistant Professor of Management

Cost: FREE to current WHCMAA club members 

Pre-registration is available now for current WHCMAA members!   Space is limited so register today!

Click here to register

About this Session:

One of the most effective ways to motivate employees is by infusing work with a sense of purpose. In particular, employees respond positively to a compelling vision of the future. Yet we are naturally inclined to think and communicate about the future in ways that prevent, rather than help, other people sense that their work is connected to a meaningful purpose. I discuss research on the science of linguistics and cognitive psychology to unearth a series of tactics leaders can employ to communicate a compelling purpose and avoid falling into the vision trap.